Masters in Marketing Management
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Many organizations indulge in marketing efforts in some form or other. For example, if a shoemaking company wants to launch a new advertising campaign or a corporate company might need to research what motivates their clients to do business with them, they require the help of a professional in Marketing Management. A Master’s degree in Marketing Management can enhance your abilities to perform better in your field while also providing knowledge relevant to the industry.
| Course Level | Master Degree |
|---|---|
| Duration of the Course | 2 years |
| Examination Type | Semester |
| Eligibility | Bachelor Degree |
| Admission Process | Entrance exam and Merit Based |
| Average Course Fee | INR 10,000 to 8 Lacs |
| Average Starting Salary | INR 2 to 12 Lacs |
| Top Recruiting Companies | Exim, SEA, Al Futtaim Kaybee, RAK Bank, KOJ Establishment, Ranbaxy Fine Chemicals India, Sony, Al Ghanim, Spencer’s Retail Ltd India, etc. |
| Top Job Areass | Education & Research Institutes, FMCG companies, Catering Organizations, Sales, Banks, Retail, IT Companies etc. |
| Top Job Positions | Associate Professor, Consultant, Management Trainee, Zonal Business Manager, Assistant Manager, Sales Operations Associate, etc. |
What is Master in Marketing Management?
A Master’s degree in Marketing Management can help students analyze the audience’s needs, and demands and also enable them to act on that information. This degree can help students realize that promoting a brand or product can increase business as well as the company’s online presence. It focuses on gaining leadership skills, knowledge, and specialization in a particular sector. It emphasizes providing training related to Brand Management, International Marketing, and dealing with a huge amount of data.
Pursuing this course can help students with their prominent marketing strategies, instructions, and execution simultaneously. Master in Marketing Management consists of innovative concepts and new technologies which make the program a very interesting learning process.
Who Should Pursue a Masters in Marketing Management?
See the pointers below to know if a master in Marketing Management is the right course for you or not:
Skills Required
There are certain skills required to pursue a master’s in marketing management. These skills are listed below:
Eligibility Criteria
A bachelor’s degree or its equivalent with at least 50% marks from an authorized college or institute is required for admission to the Master in Marketing Management program.
Admission Process
Candidates must first appear for entrance exams administered broadly or exclusively by colleges or institutes as the first step in the admission process.
Candidates can obtain an application form from the college’s official website as well as the website of the relevant authority that administers the entrance exam.
After passing the entrance exam, the applicant can apply for the Master of Marketing Management program at any college or institute that offers it. The applicants are called for the final round of selection based on their entrance test scores. Few colleges and institutions only conduct interviews, whereas many others conduct both GD and interviews as part of the final selection process.
Master in Marketing Management: Syllabus
The course syllabus is broken down by year in the table below.
| Semester I | Semester II |
|---|---|
| Principles & Practices of Management | Services Marketing |
| Principles of Marketing | Retail Marketing |
| Fundamentals of Management Accounting | Distribution Management & Logistics |
| Managerial Economics | Retail Marketing |
| Research Methodology | Market Research |
| Consumer Behaviour | Relationship Marketing |
| Business Communication | Indian Economic Environment |
| Fundamentals of Information Technology | Field Work + SPSS |
| Semester III | Semester IV |
| International Marketing | Brand Management |
| Laws related to Marketing | Strategic Marketing |
| Financial Services Marketing | Export Documentation & Forex Management |
| Marketing Communication | Direct Marketing |
| Retail Operations Management | Industrial Marketing |
| Project Work | Rural & Agricultural Marketing |
| Foreign Language | Entrepreneurship Development & Project Management |
| Virtual Marketing | Foreign Language |
Online Courses for Marketing
Apart from studying the course at the universities, there are various options available for online certification to pursue marketing. These options are listed below:
Career Prospects
After completing a Master’s in Marketing Management there are plenty of opportunities to pursue. A Marketing professional will never go wanting a job. In every industry and every company, there is always a requirement for Marketing professionals to increase and improve their services. So here are some popular professions you can pursue after a Master’s in Marketing Management :
Jobs and Salary
The jobs and their average annual salary after a Master’s in Marketing Management is given below:
| JOB POSITION | AVERAGE ANNUAL SALARY |
|---|---|
| Associate Professor | INR 5 to 6 Lacs |
| Consultant | INR 8 to 9 Lacs |
| Assistant Manager | INR 5 to 6 Lacs |
| Marketing Manager | INR 6 to 7 Lacs |
| Relationship Manager | INR 3 to 4 Lacs |
FAQs
What is a Master in Marketing Management?
A Master of Arts in Marketing Management is designed for students who want to continue their formal education after completing an undergraduate degree. This advanced programme is based on the humanities and social sciences and offers students a well-rounded postgraduate education.
Is a Master of Marketing the same as an MBA?
MBA and Master of Marketing students may take many of the same marketing courses, depending on the school. However, the MBA programme includes a diverse set of classes that go beyond marketing. MBAs, in addition to marketing, take general management core classes in areas such as finance, operations, and strategy.
Which degree is best for Marketing Management?
The Marketing Bachelor’s Degree. Many consider the Bachelor of Science in Marketing to be the best entry-level degree for those seeking a progressive career in the field.
Also read: Careers after class 12 Science colleges in Mumbai- Edgrade
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Source: leverageedu.com