College in Mumbai

Chetna‘s Institute of Managment & Research

Chetana's Institute of Management and Research, Survey No. 341, Government. Colony, Bandra (East), Mumbai – 400051

About US

Welcome to Chetana’s Institute of Management and Research, one amongst top 10 MBA Institutes in Mumbai, an institute dedicated to creating business leaders which propel society towards a better and brighter future. Our PGDM courses have been attracting students from across the country, making us one of the premier B-schools in India, particularly in Mumbai.

We seek to impart the best and most up-to-date industry driven curriculum when it comes to management and research. Our outstanding faculty reinforce these learnings in students with the use of practical exercises and activities. As we are situated in Mumbai, the financial capital of India, our students are well in-tune with the latest developments in the markets, giving them a better understanding of its working when they enter the professional sphere. Committed to creating ‘ethical business leaders’, Chetana’s as the name suggests, strives to keep both, hearts and minds of the students involved, so that the leaders of tomorrow approach future challenges holistically.

 Chetna‘s  Institute of Managment  & Research  | Edgarde Study Course College in Mumbai

Credits :

CIMR Legacy

Chetana’s Institute of Management & Research, leader in management education for the last three decades, believes in a holistic approach to management education.

The dream of our Founder President Late Shri. Madhukarrao D. Chaudhari, Chetana’s Institute of Management and Research became a reality in 1996. The year 2021, embarked the successful completion of 25 years of this dream. In these years, the institute has achieved many milestones and won several accolades

Late Shri. Madhukarrao Chaudhari served India’s political system for a long time. During his tenure, he was in charge of thirteen important departments as a Minister. Being in politics for five decades, he served the people and the nation in a way that was quite progressive for his time.

His politics was consciously and constantly driven by social causes, where he invariably used political strength as a tool to serve the people of India. These accomplished traits were primarily formed through the observance of great people like - Dhanaji Nana Chaudhari (his father), Mahatma Gandhi, Sane Guruji, Professor Bang Saheb. Many leaders, activists, teachers, artists from various fields in Maharashtra perceived him as a hardworking and committed minister and were inspired by him. With this combination, unique work was created in the state and the country. Many educational institutions, social movements, cultural events took shape from it. His presidency of the Legislative Assembly was indeed a gift to Maharashtra. He not only preserved the traditions created by his predecessors but also enriched them. In order to maintain the dignity of the parliamentary tradition, he took a very strong stand on many occasions regardless of his life. He was also known for taking care of the young members who had just started their career at the assembly. The legacy of a visionary leader like him is carried forward by the educational institutes founded by him.

Inspired by the heritage of Late Shri Madhukarrao Chaudhari, Shri Shirish M. Chaudhari’s initiatives in social development are a true example of Sustainable Development Goals. Shri Shirish Madhukarrao Chaudhari, Secretary of Chetana Trust, has not only lived the dream of our Founder President but also imparted immense justice to it. Twenty-five years ago, the road ahead was challenging. However, he decided to tread the path with the right leadership skills and virtues. And today, under his management, the institute has reached great heights and provides a conducive environment for learning.

Chetana’s Centre of Excellence (CoE), with the able leadership of the CEO, Dr Madhumita Patil, is established under the aegis of Chetana Trust with a strong commitment towards co-creating, nurturing, and curating ideas for developing an ecosystem to achieve excellence. It is a platform that augments and provides a perfect opportunity for academia, the industry, and society as a whole to converge on issues pertaining to business and the community at large through applied research. The CoE aims to be a premier knowledge partner by providing strategic inputs for businesses, collaborating with industry for knowledge creation and contributing to the social development initiatives. The centre operates through various thematic verticals designed to deliver quality processes and outputs. The centre is aligned and committed to promote and advocate the United Nations Sustainable Development Goals (UN SDGs) through all its activities and initiatives. The long-term goal of the CoE is to evolve as a model of best practices in private B-Schools.

Chetana’s emphasizes on providing a learning ambience conducive to students. Several events are organized by student driven forums, committees and clubs. Notable corporate events like Elixir, Vipanan, Arthanaad, HROPSYS, Good to Great Management Fest, Challenger, Debates and Elocutions, Rural Immersion, HR Conclave, Case Study Competitions, Reminiscence, CSR Programs and Crisil CKBC (Crisil Chetana’s Knowledge Board Competition) are among the variety of regular events held in the campus. The students participate and win accolades in B- School Competitions, Sports Events, Research Paper Competitions and Management Games held at other renowned B- schools in the country

The co-curricular activities and projects ensure that the students are prepared to become successful leaders with the right skill set and ethics. Chetana’s value based teaching is committed to ensuring high-quality learning for the students.

Industry dynamics change every day and therefore we, at Chetana’s, constantly engage in dialogue with the corporate world to understand the current trends and accordingly design our programs to skill the budding managers. Academic Programs at Chetana’s are designed to cater to the increasingly complex skills required in today’s globalized world.

Brand Chetana’s through its Off-Summers, Summer Internship and Live Projects has carved a niche for itself in terms of corporate training & placement.

Chetana’s Institute of Management& Research believe in constantly engaging in dialogue with the corporate world to understand the current trends and accordingly design the Programs to skill the budding managers. Academic Programs at CIMR are designed to cater to the increasingly complex skills required in today's globalised world.


To develop Chetana as a World Class Management Institution of excellence with a view to developing outstanding, dynamic and enterprising business professionals who make valuable contributions to the business, society and environment at large.


Chetana is committed to prepare students as successful leaders who combine the use of managerial skills with the understanding of socio-cultural systems, to meet the current and future needs of industry, society and environment at large. The institute is committed to ensuring excellence through high quality learning for its students


  • Passion for Learning
  • Pursuing Excellence
  • Integrity
  • Respect and Care for Society and Environment

Message from Founder President-

Late Shri Madhukarrao Chaudhari, D.Litt (Sahityavaschaspati)
Founder President

Founder President – Chetana Trust (Public)
Former Education and Finance Minister
Ex-Speaker – Maharashtra Legislative Assembly
Ex-President – Rashrabhasha Prachar Samiti
Pioneer of Mahatma Gandhi International Vishwa Hindi University, Wardha

CHETANA’ was established with twin objectives: to provide quality education and infuse students with dynamism. CIMR has created many such success stories and, today, it has become one of the most preferred management institutes in India. In the words of Late Shri Madhukarrao Chaudhari, our Founder President, “I see many opportunities to be seized as our country stands at the hub of Economic growth. Our economy alone shall make India a super power on the Global Scenario. It is only natural that this accelerated phase of growth would result in investment in people and infrastructure. Therefore, all our initiatives are aimed at developing competent and committed managers who will be very much part of these efforts. Our high-calibre faculty, vetted professionals from the industry with vast years of experience, add the required momentum to the whole process. Aside from our ever-reachable core faculty, we also have a list of notable industry experts, which comprise of top managers from the corporate world, ever ready to share their learnings with our students. I take pride in welcoming you all to Chetana’s Institute of Management and Research.”

Ceo‘s Message-

Dr. Madhumita Patil

“Chetana’s Institute of Management & Research works on developing & transforming the students into honest, sensitive, dignified citizens and outstanding management professionals who can meet the high expectations of the industry and carve a niche for themselves in the corporate world. Chetana strives to provide a learning ambiance conducive to students. Our events, activities, projects, assignments, etc., are designed for practical understanding aiding self-discovery & self-development. Our Institute has been ranked amongst the Top 50 B-School by a feedback from India’s top recruiters in ‘The Economic Times 2011 Corporate Dossier Issue. Also, we have been ranked among the Top 10 B-School in Mumbai by “The Week” Thus, our journey of relentless pursuit for excellence continues...”

Director’s Message-

Dr. Nandita Mishra

It gives me immense pleasure to welcome you all to Chetana’s Institute of Management & Research. With a vision to develop CIMR, as a niche business school nurturing professional excellence, we are committed to prepare students as successful & ethical business leaders to meet the current and future needs of the industry.

It has always been our endeavour to strengthen curricular and co-curricular activities and ensure high quality learning for our students. Over the last twenty-five years, Chetana’s Institute of Management & Research has covered several milestones in the field of management education. We believe in constantly engaging in dialogue with the corporate world to understand the current trends and accordingly design our Programmes to skill the budding managers.

Academic Programmes at CIMR are designed to cater to the increasingly complex skills required in today's globalised world. It has always been the endeavour of the Institute to strengthen the faculty team. We have a good mix of dynamic, seasoned academics and industry experienced faculty members, who work towards institution building and student mentoring. Distinguished speakers and guest faculty from academics, industry, business, government, and other sectors like sustainability development career planning, culture and international relations frequently visit us and interact with the students.

The Institute inspires its students to strive for thought leadership through several specialized areas and through the Personality Development Programme, in the form of corporate events and extracurricular activities. The Management Development Programme Division and Consulting contributes more effectively to the professional growth of managers and administrators.

In the era of globalisation, all - round exposure is mandatory for all. It is important for students to appreciate cultural differences and gain insights in academics and market driven value-added courses. The perfect blend of academics and beyond-classroom learning prepares our student towards industry readiness and develops socially responsible managers and entrepreneurs to meet the challenges of the business environment.

We invite everybody to learn, grow, collaborate and excel with us


  • PGDM
  • PGDM-Retail

1) PGDM - NBA Accrediated

The Post-Graduate Diploma in Management (PGDM) program is AICTE approved and structured to provide a perfect combination of in-depth conceptual understanding and practical insights to tackle real-world business issues. The program comprises of 4 semesters spanning over 2 academic years, with specializations in Marketing, Finance, Human Resource Management, Operations, and Systems. The present in-take of the program is 180 seats.

Program Objective:
The overarching objective of the program is to develop effective managers and leaders who shall contribute to business and society. The hands-on learning experience and practical classroom instructions provide the students with the necessary knowledge, skills and attitude to solve real problems. The program aims to hone skills like critical thinking, team building, and effective communication in students. In addition, the program also focuses on developing an entrepreneurial mindset, and the ability to think and act creatively and proactively.

2) PGDM MARKETING - NBA Accrediated

Marketing management is a critical factor which directly influences the organic growth and sustenance of any organization. It is with this premise that that PGDM Marketing program has been designed. This program teaches students how to devise and deploy effective marketing strategies to counter any challenges in business. The program comprises of 4 semesters spanning over 2 academic years. The present in-take of the program is 60 seats.

Program Objective:
The primary objective of the PGDM Marketing program is to develop effective managers and leaders who are able to use their functional knowledge to address business challenges in a socially and ethically responsible manner. The program aims to hone knowledge of the marketing function while also gaining an overall understanding of other related disciplines. In addition, the program also focuses on developing an entrepreneurial mindset, and the ability to think and act creatively and proactively.


Retail has evolved tremendously from the traditional era of the barter system to the current brick and click era. Digitalization has played a huge role in this evolution. Digital transformation in the retail industry starts with the understanding of the simple fact that technology is now an inseparably integral part of retail. Retailers have turned to Artificial Intelligence, Big data, the Internet of things, Virtual and Augmented reality to seek opportunities for business improvement.

At Chetana’s we aim at imparting education with a perfect blend of field projects, case studies, assignments, presentations, guest lectures, role plays, field visits, interactive classroom lectures and discussions.

The students of retail program have the opportunity of participating in Industrial Visits, Live Projects, Off- Summer Projects and weekend Field Projects. The program strives to give the best intellectual inputs through varied teaching methodology and has been instrumental in inculcating awareness in every student of the following:


  • Chetna‘s Institute of Managment & Research - Chetana's Institute of Management and Research, Survey No. 341, Government. Colony, Bandra (East), Mumbai – 400051
  • Phone : Tel. 022 62157800/01/02/03
    Accounts : 022 62157811
    Placement : 9892979201, 022 62157854 / 022 26551839
    Library : 022 62157809
    IT Dept : 022 62157808
  • Email :
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